car2go INSIGHTS

How ideas become product features at car2go

When car2go first launched in Ulm in 2008, it was the perfect example of how a big, bold idea can be brought to life. The concept of free-floating, on-demand carsharing began as just a dream, but by building on a series of small, actionable ideas, that dream made it to reality.

Since those early days, we have added to that first big idea to further improve and evolve the car2go concept. By using a few simple techniques, we are able to take big ideas from brainstorming sessions to the streets.

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