28 Dez 2017

What does a Digital Marketing Strategist actually do at car2go?

Beneath car2go’s unique and well-known brand lay the passionate hearts and brilliant minds who ensure success every day.  As diverse and colorful our employees backgrounds are is how interesting and varied their tasks can be! But not every job title is self-explanatory, so let’s dig a little deeper.

Melissa Dawson is working for car2go North America as a Digital Marketing Strategist. She shares with us how her typical day in the marketing department looks like, why she is passionate about the car2go brand and last but not least why she loves coffee.

What does a day in the life of a Digital Marketing Strategist look like?

Each day can be a surprise, but I do try to keep my days down to a basic routine. First thing I do in the morning is check our social media inbox to see what people tweeted at us overnight.

I check my to-do list and prioritize what needs to get done that day.

Then at 10AM our marketing department has a stand-up 15 minute meeting to check in to see what everyone is working on. After that, the day can take many a turn.

At any given time, I’m doing one of these many activities: meetings, scheduling posts for the editorial calendar, writing/editing copy, managing a project, eating food, checking our Instagram, improving processes in the department, eating chocolate, answering emails, and collaborating with my teammates.

How did you become a Digital Marketing Strategist?

Wow, I’ll try to keep this one as brief as possible. I majored in Advertising at the University of Texas, thinking I would be working at a big ad agency. I interned at one, but realized it wasn’t quite for me.

Over the past 7 years, I worked at multiple startups and small marketing agencies.

My career focus has been social media marketing, and have specialized in paid social advertising (you know, those ads you see on Facebook all the time?).

I finally found my home at car2go. I started at car2go as a Social Media Community Manager, then grew into my role taking on more strategic initiatives, becoming Digital Marketing Strategist.

What do you love most about your Job?

I love representing brands on social media because it allows me to take on a brand’s voice and become that brand. I have a passion for branding, so social media is a perfect avenue to fully dive into the heart of the brand.

I also just generally love car2go as a brand and am proud to say I work for car2go.

If you didn’t become a Digital Marketing Strategist, what would you be doing?

I actually have my own business called Olive Paws, a dog product company. I would be working on the full time if I wasn’t a Digital Marketing Strategist.

Describe car2go in three words:

Futuristic. Scrappy. Family.

What is important for you in working life?

It’s important to me to enjoy working with the people around me, and to be passionate about the brand that I work for. It’s important to feel like I’m making a difference both in the company, and how my company impacts the world.

What was the biggest project/achievement for you/your team in 2017?

I fully project managed the National Coffee Day campaign in North America – we gave our members free coffee in every location (765 total)!

I am also proud of the global social media team for implementing a new process for our shared Instagram account – each country posts once per week on Instagram, creating an international feel to our brand that we didn’t have before.

Since the holiday season is about to start – what was the best holiday present you ever received?

This might seem very simple, but for Hanukkah my husband got me a fancy coffee grinder that has changed the way I make coffee. It allows you to customize the grind from fine to coarse, and has a coffee bean reservoir to keep the beans fresh.

I can use it to make French press, Aeropress, espresso, as well as traditional coffee in my Ninja Coffee Bar (which I’m obsessed with). So it’s not so much the gift itself, but the way it unlocks my coffee possibilities that I love.


Thanks a lot Melissa for your insight!


What about you? Do you still have questions about the position of a Digital Marketing Strategist?