13 Aug 2016
BIG PICTURE

Berkeley study: 1 car2go replaces up to 11 private cars

Sweet, sweet validation. Years of blood, sweat (and maybe even some tears) shed while bringing flexible one-way carsharing to North America has now been firmly validated.

On these 26 pages sits the first-ever impact study of one-way carsharing ever done in North America.

This study, conducted over the course of three years by the Transportation Sustainability Research Center (TSRC) at UC Berkeley, showed that car2go delivers very real and substantial benefits to the U.S. and Canadian cities we serve today, and holds tremendous promise for other North American cities still in dire need of mobility relief.

Because the new UC Berkeley study is the first-ever multi-city study to focus on one-way carsharing rather than the traditional round-trip carsharing model others operate, it’s kind of a big deal. Especially for us at car2go.

Why? Because our “free float” one-way carsharing model is the most complex to operate, but we feel it’s the most convenient model for people who want to instantly and affordably get from point A to point B – and this study proves that.

Our members deserve the best – so that’s what we give them, even though it’s exceptionally hard work to do it right.

Participation from car2go … gave us unprecedented access and insight into how this kind of innovative mobility service is impacting North American cities.” Dr. Susan Shaheen

Speaking of our members, the study gathered and analyzed data from nearly 9,500 of our members residing in five different cities: Calgary, San Diego, Seattle, Vancouver, and Washington, D.C, and analyzed car2go activity data from each of those cities as well.

Findings of the study

  • car2go reduced the overall number of vehicles in cities, as well as vehicle miles driven. Each car2go vehicle took up to 11 privately-owned vehicles off city streets. That’s more than 28,000 cars gone from the five cities studied and up to 146 million driving miles averted!

 

  • car2go cut urban air pollution by getting older cars with outdated emissions systems off the road. 74% of the vehicles reported sold by car2go NA members were at least 10 years old, and the average age of vehicles sold was 14.4 years old. Each car2go removed up to 14 metric tons of greenhouse gases in the five cities.

 

  • One-way carsharing integrates well with other urban mobility options to help cities move more efficiently.

TSRC’s findings aren’t just huge validation for us and carsharing in general; they’re equally huge for the cities forward-thinking and courageous enough to recognize that their mobility issues could be most effectively addressed through a variety of innovative solutions.

Solutions like the flexible, one-way free floating carsharing model we first brought to North America in 2009. It’s easy to forget, but just a few short years ago, the flexible one-way model car2go operates was a very radical idea (and probably scary to city transit officials).

That courage has been validated.

Infographic

On a more personal note, the very real and positive impact car2go has on mobility and overall quality of life is what attracted me to work here.

It’s so inspiring to be surrounded by incredibly smart, passionate and fun people all pulling in the same direction towards a really important goal that affects everyone.

Those of us who work at car2go North America are far from alone. Perhaps best of all, more than 800,000 people – our members – agree with us, and more people are becoming members every day.

Globally, car2go is rapidly approaching 2 million members (we’re at 1.9 million members today) who share cars to get around in 30 North American, European and Asian cities.

When it comes to one-way carsharing, car2go not only does it better than anyone else, we do it bigger than everyone else, too.

Not surprisingly, the release of UC Berkeley’s study made some media waves. I’d love to share some really cool quotes from the UC Berkeley research team who worked tirelessly to produce the study, as well as from some of the media coverage.

Media coverage

Fast Company: “The results . . . suggest that car2go one-way car sharing is substantively impacting travel behavior, miles driven, GHG emissions, and the number of vehicles on urban roads within operating regions,’ the study says.

Indeed, you could imagine that if replicated to the 30 cities where car2go operates, the cumulative advantages could be vast.”

The Guardian: “Nearly 90% of Americans own cars, making the country a leader in traffic jams and pollution and costing the economy $124bn.

Carsharing presents a good antidote to decongesting our roads – it gives people the freedom to drive whenever they want without the cost of maintaining and parking their cars.”

I’d also like to thank the 9,500 car2go North America members who took the time to engage with the UC Berkeley research team as they set about their historic research. Way2go everyone!

Have you given up a personal car or delayed purchasing one? How has car2go changed your mobility patterns?

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2 responses to “Berkeley study: 1 car2go replaces up to 11 private cars”

  1. Axel says:

    It sounds so good over there.

    This is my experience in Vancouver area (in Canada)

    When I first signed up with Car2Go I was all exited that the chance of adopting a car-less lifestyle finally was at hand for me as a resident in the city of Surrey BC.

    Since I am committed to it, I have done my best to stop using my own car altogether and my driving was done using the Car2Go service. Now, I’m glad that I was prudent and didn’t rush to get rid of my own vehicle. Because, as you well know, you have discontinued your service in Surrey area (no, two parking spots at Kwantlen University Surrey Campus doesn’t count at all).

    Now you are discontinuing the car2go coverage at Horseshoe Bay and Grouse Mountain.
    And although I understand that you may have found a lower rate of use than the one expected, it seems that the deception in your projections is in direct correlation with the deficient planning as well.

    In other scenario, I would consider unnecessary to mention this, but your business practice shows lack of guts and actual engagement. Is like if you expect us, the costumers to do the engagement that would pave the road to your expansion.

    That is just wrong.

    First, you guys are missing the point. Car2Go is a “service” company. You are supposed to put the service in place so the consumers will come to it (do you remember the story of the train track built over the Alps to connect Vienna and Venice? Built even before there was a train in existence that could make the trip because they knew that eventually the train would come…). In this case, the response would have come, and it would have
    been very positive in much shorter time.

    That is if…

    Second, you had planned your business with good old ingenuity. But you didn’t. You
    brought the service to Surrey, but only to be used between Kwanteln Uniersity Campuses. That was almost useless. We already have a shuttle service connecting that route, and is for free. What sort of acumen did you use in that planning? Why there were not other parking options? like including the main shopping malls in Surrey? Basically, you didn’t offer places where to go in Surrey. Therefore, we (your customers) were unable to use the service to the extent that would have made it mutually convenient.

    The consequence now is that your image as a service company out of Vancouver is shattered, a situation that could have been completely avoided.

    And is not that you have no competitors…

    For that reason, as a care share program supporter, I’m glad that there are good alternatives that are offering coverage in Surrey and even extending its use into the island.

    As for me, I will keep the membership with Car2Go as an alternative, but isn’t anymore my first. You are now far behind, just before getting a cab (and Uber isn’t here yet). That will be until you show some guts in your business planning and the right attitude expected from a service company.

    (In spirit of collaboration I’m sending tools of the trade in attachment…)

  2. Jerry Smith says:

    I have never applied for a loan before and was scared about what I should do. After applying for car loans I found the process to be very simple, convenient and very helpful.